Panasonic M’sia steals limelight with total energy solutions

Posted on September 24, 2011. Filed under: Environment and Livelihoods |

-Borneo Post Online-

KUALA LUMPUR: Panasonic Malaysia etched a ‘green’ impression into the mind of visitors to the recent International Greentech and Eco Products Exhibition and Conference Malaysia (IGEM) 2011 with a proud showcase of ‘Green Life Innovation & Green Business Innovation’ under the ‘Panasonic Energy for an Econation’ umbrella.

SPECIAL HIGHLIGHT: One of the biggest thrills was undoubtedly the special appearance of the Tesla Roadster, an Electric Vehicle, in collaboration with Tesla Motors.

At IGEM 2011 held at Kuala Lumpur Convention Centre, Panasonic stole the limelight with a whole new concept of total energy solutions and eco products, focusing on four pillars – ‘Create’, ‘Store’, ‘Save’ and ‘Manage’ energy.

The serious involvement of Panasonic in eco solutions further asserted its commitment to green living for this global village.

Building around the concept of ‘Panasonic Energy for an Econation’, the showcase helped create awareness towards a greener future.

There were eight key areas at the Panasonic booth that enlightened visitors on the amazing innovative green solutions by Panasonic.

Visitors were amazed by the ‘Create & Store Energy Solutions’ with the latest solar panels and fuel cells and lithium ion battery storage system; ‘Panasonic LED & Eco Lighting Series’; ‘Eco Navi & Inverter Air Conditioners’; ‘Total Variable Refrigeration Flow (VRF) Air Conditioners’; ‘Kitchen System Solutions’; ‘Total Convenience Store Solutions’; and ‘Panahome Building Solutions’.

One of the biggest thrills was undoubtedly the special appearance of the Tesla Roadster, an Electric Vehicle, in collaboration with Tesla Motors.

This special vehicle ran on Panasonic’s lithium ion battery with the latest charging technology for promoting the green automobile industry.

“The key objective of our participation is to share with the industry and public on Panasonic’s serious commitment towards realizing its eco vision of becoming the number one Green Innovation Company in the electronic industry by 2018,” remarked Jeff Lee, the managing director of Panasonic Malaysia.

“We at Panasonic aspire to champion green revolution with a new era of renewable energy, through two areas, namely Green Life Innovation and Green Business Innovation.

“In other words, we are making a statement that Panasonic is serious in promoting green innovation in Malaysia.

“And, inspired by last year’s participation, we have established a new sales channel partners and secured several milestone projects for our green frontier products such as the HIT solar panels,” he said.

This year’s participation sees more aggressiveness in Panasonic’s energy solutions and eco products’ presentations.

“We believe the market or industry keeps demanding for better green solutions and this is where Panasonic comes into the picture.” At the showcase, Panasonic presented a new business and green living concept called Panasonic Environmental Systems, in partnership with Mitsui Sumitomo Bank.

Panasonic pursued to drive a green revolution through both product showcase and the Econation campaign.

The soon-to-open Econation Centre featured sustainable living in the future, revolving on a zero CO2 emission concept energy management solutions.

Every product of Panasonic falls under a respective pillar that emphasises the company’s commitment towards environmental stewardship.

“By leveraging our product showcase alongside our new business direction, we hope our aim in promoting total energy solutions paves way for a greener future,” said Lee.

“Prospective business partners and government bodies can always come to us for energy solutions.

“Panasonic’s total energy solutions and eco products provide B2B, B2G and B2C easy understanding to everything a project needs when preparing their business options,” he added.

The IGEM 2011 was injected with the glamour of international stardom when Sarah Brightman made a special appearance.

Sarah Brightman is the brand ambassador for Panasonic Corporation who sings the Panasonic Global Eco Song ‘Shall Be Done’.

The multi-talented English classical crossover soprano, actress, songwriter and dancer is now a green icon for Panasonic’s eco solutions.

She is the one of the two joint singers of the 2008 Beijing Olympics.

At IGEM 2011, Panasonic expects to make a strong and impactful impression to the trade and public in its commitment towards energy and green innovations, based on the touch points of Create, Store, Save and Manage energy in its total energy solutions concept.

The entire concept consists of hardware and technical options, and commercial viabilities,” Lee added.

In order to capture sufficient input for Panasonic’s future development, planning and strategies, Panasonic will communicate and share its initiatives and intensions with a diverse group of visitors, including representatives from the government sector, corporate, service providers, system integrators, GLCs, international delegates and the general public.

“Panasonic would like the public to explore and learn about the new era of renewable energy that will soon be the way for green living through Panasonic’s advanced technologies that help enrich life and conserve earth’s valuable resources for a sustainable living,” he said.

GOING GREEN: Panasonic Malaysia etches a ‘green’ impression into the mind of visitors to the recent IGEM 2011 with a proud showcase of ‘Green Life Innovation & Green Business Innovation’ under the ‘Panasonic Energy for an Econation’ umbrella.

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