Recycling for a cause -Joint campaign by Tesco, Nestle and Tetra Pak to protect Belum-Temenggor forest

Posted on October 6, 2010. Filed under: Waste |

-The Sun-
By Meena L. Ramadas

From left: Lim, Wester, Yogt, Azlam and Nadzri
launching the ‘Protect the Rainforest’ campaign at
the Tesco Kepong Village Mall.

CONSUMERS can act to protect the Belum-Temenggor Forest by taking part in the “Protect The Rainforest” campaign jointly run by Tesco Stores Malaysia Sdn Bhd, Nestle Malaysia Berhad and Tetra Pak Malaysia Sdn Bhd.

Consumers need only bring their used beverage packets of all brands, shapes and sizes for recycling to any of the 14 participating Tesco Hypermarkets in the Klang Valley.

With every kilogramme of beverage packets collected, Tesco, Nestle and Tetra Pak will collectively donate RM10 to the Malaysian Nature Society (MNS).

MNS honorary secretary Lim Teck Wyn said the proceeds will go towards the organisation’s efforts to include the Royal Belum State Park with the Temenggor Forest Reserve as a protected area.

“Logging is still rampant in the southern part of forest,” said Lim. The forest, he said, is home to many endemic species of flora and fauna.

Nestle managing director Peter Vogt said: “Just as we nourish our bodies with good food, we should also nourish the health and well-being of our environment through whatever means possible.”

As an incentive, Vogt said Nestle will give away one 250ml packet of Milo for free to consumers who bring in 10 empty Nestle packets.

He said the company aims to increase awareness on the community level about the importance of recycling and the way in which it affects sustainability.

National Solid Waste Management Department director general Datuk Nadzri Yahaya said landfills are fast approaching full capacity and recycling will help to extend a landfill’s life.

“The more we recycle, the less dependent we become on natural resources,” he added.

Tetra Pak Malaysia managing director Anders Wester said materials used to make Tetra packets are sourced from well-managed and certified forests.

The company’s recycling machine uses a sustainable method called hydropulping to separate the packet’s materials.

“It works like a washing machine. The materials in the packet – plastic, foil and paper separate according to the density with the plastic and foil sinking to the bottom of the machine,” he added.

The company aims to collect 300,000 packages by the end of the month-long campaign from Oct 1.

Tesco Malaysia legal affairs director Azlam Shah Alias said the campaign is an extension of the company’s community plan that promotes healthy living and reduction of greenhouse gas carbon dioxide.

“Recycling is a good practice to ensure we continue to use our natural resources responsibly,” he added.

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